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Significance, and tactics in marketing
of Tickets for promotion.
A ticket is a
small, official piece of paper or card which shows that you have paid to enter a place such as a theater or a sports ground, or
shows that you have paid for a journey. (Collins English
dictionary) Tickets can commonly require on cinemas, national or international
competition of athletes, concert, arcades or the game room, pageant, variety
shows, bus and etc…
Having
a ticket are useful in promotion of an activity or event because through this
people in the community would be aware that that kind of event will be held. It
is also a way to distinguish how many viewers will attend. It is also the basis
if that certain event is a success or a flop specifically for concerts.
According to Eugene Loj, if you want to sell more tickets for
your event, you need to present the consumer with an appealing ticket offer.
When they see your ticket offer, they can’t help but buy. The easiest way to
evoke an “I can’t help myself” buying urge is with discount pricing.
Discounting your ticket prices (smartly) is an easy way to drive both advance
and total ticket sales. In order for discount tickets to work, you must
carefully track your sales.
He also added that it’s fairly easy
to get caught up in the notion of selling a lot of tickets. But what if you
could make more money by selling fewer tickets? Through, considering to offer VIP or premium
tickets for your event. VIP tickets are a great way to generate huge returns,
while selling less tickets.
Reference: LOJ. (2018).
Event Promotion Systems, LLC. Ideas to Sell More Tickets for Your Next Event. Retrieved
from: http://www.eugeneloj.com/2012/03/how-to-sell-more-tickets-to-your-event.html#more
image source: Google
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